In an age where adrenaline junkies and winter sports enthusiasts unite in the virtual realm of social media 509 stands out for its remarkable journey. With its inception dating back to the Myspace era, the company launched its Facebook page on October 30th, 2010. Since then, 509 has not only witnessed exponential follower growth but has also expanded its digital presence across various social media platforms, including Instagram, YouTube, TikTok, and more.
Long before Facebook and Instagram dominated the social media landscape, 509 was already establishing its online presence on Myspace. As early as 2004 or 2005, the company recognized the power of connecting with their audience through these emerging platforms. Remarkably, they held the title of having the largest Myspace audience in the snowmobiling industry, a testament to their early adopter mentality.
Transitioning to Facebook
As Myspace gradually lost its popularity, 509 was quick to adapt. In the words of Tom Delanoy, who ran the page himself, "We transitioned to Facebook and built the audience organically and through paid ads." This strategic move allowed 509 to tap into a broader and more engaged audience, setting the stage for their social media success.
The primary goal for 509 on Facebook was to capture as many eyeballs as possible. During the early days of Facebook, organic reach was substantial, and having a substantial page meant reaching a vast audience without relying on paid ads. Tom Delanoy recalls reaching a remarkable milestone of one million followers at one point, although that number later dipped to 600-700k due to changes in Facebook's algorithms.
Major Milestones and Highlights
One standout moment in 509's Facebook journey was their presence at the X-Games. After attending the event with a booth, they experienced a remarkable surge in followers, adding nearly 100,000 in just a week. This showcased the power of real-world events in boosting online engagement.
Tom Delanoy fondly remembers some of their favorite posts: the early film teaser launches. These teasers generated immense excitement among their audience, often accumulating over one million views in just a week. These posts not only showcased their products but also conveyed the sheer thrill of snowmobiling.
Diversifying Across Platforms
509's success on Facebook was a springboard to explore other social media platforms. They recognized the potential of visual content and storytelling and thus ventured into Instagram, where they quickly gained a substantial following. Their YouTube channel became a sensation, with snowmobiling videos racking up millions of views. As TikTok emerged as a cultural phenomenon, 509 was quick to join the platform, where their short, adrenaline-pumping videos resonated with a younger audience.
509's journey through the realm of social media reflects their commitment to staying at the forefront of the snowmobiling industry. From their early days on Myspace to their impressive presence on Facebook, Instagram, YouTube, TikTok, and beyond, 509 has consistently adapted to meet the evolving demands of the digital age. Their story serves as a testament to the power of social media in connecting with audiences and showcasing the exhilarating world of snowmobiling.