509 Brings New Innovation to Dirt Bike Riders with New Dirt 2024 Collection
Spokane, WA - (3/5/24) - 509, a leading name in outdoor riding gear, announces the launch of the anticipated 2024 Dirt Collection for dirt bike riders. This collection brings innovative additions, including industry-first anti-fog goggle technology, all-new gear kits with youth sizes, and best-selling helmet designs offered in a range of exciting new colors.
“My 509 must-have for the upcoming season will be the Sinister MX6 Fuzion Flow goggles” says Spencer Wilton, Professional Dirt Bike Racer and 509 Athlete. “The Frogzskin and Flow venting is a game changer to keep your goggles on longer and limit fogging so I can focus on my line. Whether I am riding track or trail 509’s new collection of gear is dialed.”
Highlights from the Dirt 2024 Collection:
- 509’s industry-first Fuzion Flow goggle and venting technology sets a new standard for high-performance goggles. The Kingpin Fuzion Flow Goggle features a durable impact-resistant Fuzion lens with pro-level anti-fog capabilities that outperform traditional dual pane lenses with 5x the clarity and longevity, the best choice available for demanding single-track riding and performing in the harshest conditions.
- The Ride 5 gear is the focal point of the new Dirt 2024 Collection designed meticulously to satisfy the demands of our riders. The Ride 5 jersey offers premium-level comfort with a lightweight and quick-drying fabric, and underarm gussets for full mobility. To match, the Ride 5 pants are built for the longest and toughest trails, constructed with 600D & 900D Corda material, cow leather reinforced knees, and an upper leg pocket outfitting riders to brave the elements. Both jerseys and pants are now offered in youth sizes.
- Limited Edition Speedsta Gold colorway is back by popular demand! Answering the call of our customers, the 20th anniversary color has become a staple in the 509 2024 Dirt Collection. Featured on one of 509’s bestselling helmet designs, the Altitude 2.0 Carbon Fiber Helmet constructed with lightweight hand-layup carbon fiber composite, next evolution chin bar and exhaust vents ensuring durability without compromising airflow and equipped with the convenient and proven Fidlock® magnetic strap buckle, this best-seller allows riders to focus on the track ahead and leave the competition in the dust.
“It’s exciting to bring a collection like the Dirt 2024 Collection to dealers and consumers with industry-first, game-changing technology,” says Alicia Anderson, 509 Managing Director. “This line-up has been rider tested and represents our unwavering commitment to quality, innovations to improve the rider experience, and pushing the boundaries of what’s available in dirt gear. Wear them and you will know.”
509 invites dirt riders to experience the superior quality and performance of the latest collection. The 2024 Dirt Collection is available starting March 5th on Ride509.com and at authorized 509 dealers.
See the 2024 Dirt Collection (ride509.com)
Find a 509 Dealer (ride509.com)
Dealer Application – 509 (ride509.com)
About 509
Founded 20 years ago, the 509 story began as a snowmobile brand deep in the backcountry of the unforgiving Rocky Mountains. Those harsh environments inspired a journey of developing innovative and purpose-built riding gear, all while telling the story of the brand, our athletes and the industry through our award-winning films and content. Today, 509 develops technical gear across the snowmobile, dirt bike and motorcycle industries.
509® is a registered trademark of Teton Outfitters, LLC
